It is a known fact that digital technology has revolutionized the way businesses work today.  One may wonder whether small businesses and start-ups also need digital marketing despite their budget constraints.
In this fast-growing digital and internet-enabled e-commerce platforms literally, everyone is competing with everyone. Gone are the days of loyal local cliental that used to keep small companies afloat. In today’s world, small companies hardly have the option of not competing with well-established big corporations that have huge marketing budgets. The reality is that small companies have to compete with big set-ups on online platforms. People are surrounded by technology everywhere. There is an outburst of choices and hence every business needs an online marketing strategy to push its products. Unfortunately, most small corporations and start-ups are yet to realise this existential threat. Because of the availability of huge number of choices, customers’ expectations have changed. They spend more time on the Internet and hence branding, product positioning and online presence has become far more important for businesses. Most of us, when we hear some new business name, we immediately look for its website or social media presence. And if you don’t find any evidence, chances are that you switch to some other business which has an online presence. Online presence increases a brand’s familiarity with its target audience. Thus, no small business, no matter how new should overlook the immense scope of digital marketing.

Here are some of the benefits of online marketing for small businesses/ start-ups: