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Creating Custom Digital Marketing Plans That Bring Customers to Your Business

The Jewellery Industry in India is now embracing social media as a medium for promoting their business. Leading jewellery brands have increased their Digital Marketing Expenditure. At Brandi, we don’t create good digital marketing strategy to empower your brand but we create great digital marketing strategy that empowers your consumers.

Why Jewellery Industry Needs Digital Marketing

The world is indeed growing closer. Presently all across the globe social media and social
networking websites are by far the strongest tools for people to bond, meet and interact.
Websites like Facebook and Twitter have given people an entire new outlook towards
connecting with each other

What You Get When You Partner With Brandi

Brandi enjoys the expertise of individuals who make digital marketing their business. The Brandi team thrives on creating winning strategies for jewelry businesses that drive customers to you. When you choose Brandi, you choose

A Partner

We don’t just want to run your marketing campaigns, we want to hear your ideas and partner
together with you to grow your business faster.

Undivided Focus

We take the time to understand you. We’ll come to your office, sit down with you, and work
to develop a winning campaign just for you. Our sole focus will be on you.

Dedicated Social Media/SEO/ Display Specialist

We’re never too busy to answer your questions. The specialist that’s right for your business
will work side-by-side with you, giving you personal updates and helping you through any
difficulties along the way.

Search Engine Optimisation

Website / internal web pages / product page promotion on search engine for
natural traffic & lead
• Content Marketing (Blog, Presentation, Infographic, relevant Forum participation
etc) / link building
from quality websites for brand building / referral traffic
• Great content creation with right categories and interlinking between pages
• Focus more on UI/UX and mobile usability
• Focus on user’s intent.
• Focus on SEO friendly page/product url, Titles, Description
• Focus on getting more genuine reviews.
• Focus on Google My business listing & Optimization for more local store footfalls
• Focus to get more online PR for the brand.

Social Media Marketing

Brand promotion in Social Media
• Regular informative & promotional posts
• Pre-Launch Campaign (for new collections)
• Post-Launch Campaign (story telling, testimonial)
• Event promotion (for brand recall)
• Group promotion (for awareness, branding)
• Selfie and tagging contest (for engagement & brand recall)
• Bridal jewellery / Special moments / Pooja stories and short videos share (for
engagement &
branding)
• Maintain proactive response (for lead)
• Maintain freshness & regularity of post on social pages (for increasing genuine
followers)

Online Ads for Branding & Lead

• Google Search ad (for call, traffic to website)
• Google Display ad (for branding)
• YouTube Video ad (for branding)
• Google Shopping ad (for traffic/remarketing/conversion)
• Facebook Awareness ads (for branding)
• Facebook Traffic ad (for website traffic)
• Facebook Engagement ads (for page like & engagement with post)
• Gold scheme FB lead ad targeting women Kolkata 26-57 yrs.
• Instagram ad (for brand awareness)

Channels

• Search Engine
• Social Media (Facebook, Instagram, Youtube, Pinterest)
• Email Marketing
• Influencer Marketing (Celebrity, Fashion Blogger)
• Mobile App, QR Code
• Paid Ads
• Google My Business (GMB listing & Optimization for more store visit)

Influencer & Email Marketing

• Asking fashion bloggers to write about your store
• Sending emailers on occasions like Dhanteras, Diwali, Laxmi Puja, Eid, Christmas,
New Year, Birthday, Anniversary, etc to existing customer database
• Sending Newsletter to emails acquired from website
• Loyalty program, birthday wishes and offer, website spin the wheel lucky draw
contest to increase and engage recurring visitors.

How Brandi Will Help