Ladli is renowned for its unique initiatives for empowering & rehabilitating lacs of unprivileged and uneducated females & Adolescents in highly sensitive slums & rural parts of India. We were responsible for revamping their marketing and branding strategy.

Ladli Foundation Trust is a non-profit social organization registered under Various Govt. acts Including FCRA and awarded official associations from various prestigious Govt. Departments Such as Delhi Police, AIIMS, Delhi Education Department, UPSACS etc. for implementing grassroots initiatives.

Research on 3 I’s

Brand Awareness:

Having had a little exposure in the digital marketing domain, we wanted to understand their current social media strategy. Before moving ahead with changes on their social media platforms, we decided to first explain to them the importance of social media, especially in audience engagement. We gave them the following pointers:

  • Social Media – organic and paid
  • Instagram hashtags
  • Content; photos, text & videos
  • Frequency and duration of posts in a day
  • Audience engagement.

And finally started building up their first campaign with us for “ Maha Kanya Pujan, A Mega Event To Promote Gender Equality & Girls Health & Education”

We involved the audience in a 5 Day contest/actions/events to engage the Target Audience of our community.

Campaigns generated interest among the audience in the Early ’20s and Late ’40s, engaged group of people sharing their knowledge and tips about what to have and what not to have during periods.